Erica Bassford image

Erica Bassford

Erica Bassford, Engagement Leader

MEng (Manufacturing Engineering & Management), CEng, MIET, MA (Industrial Relations & Personnel Management), Chartered CIPD

Industry Experience:
Pharmaceutical Manufacturing, Food Manufacturing, Metal Processing (casting, welding, machining and assembly), Plastics Manufacturing.

Prior Employment:
Widney Cabs (Manufacturing Director), The Amtico Company (Global Planning & Logistics Manager), The Amtico Company (European Manufacturing Manager), Yale Security Products (Manufacturing Manager),

LI Europe Improvement Projects:
Pharmaceutical Manufacturing
Confectionary Manufacturing
Fresh Produce Packing
Seafood Processing
Meat Processing
Ambient Bakery
Metal Processing

Highlight of LI Europe working life:
“Every day is a new challenge and with it a chance to personally develop. I find the work rewarding in many ways but above all I get a buzz from making a positive impact on a business within days of starting a workshop. Beyond the financial improvement, working closely with the workshop members and seeing their development is personally rewarding.”





For information on our schedule of FREE Aspire Workshops led by Erica – sign up here.


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A key learning for me was that delegation is as much about the development of others as it is removing an action from my list. I now think of delegation as an opportunity for my team to develop and try new things. The more I do it, the more effective it is. Delegation is now one of my key management tools.

Front Line Manager on Aspire Programme

The focussed homework, linking the learning to ongoing behaviour and leadership habits, was particularly useful. Excellent 5* training.

Front Line Manager on Aspire Programme