Erica Bassford image

Erica Bassford

Erica Bassford, Engagement Leader

MEng (Manufacturing Engineering & Management), CEng, MIET, MA (Industrial Relations & Personnel Management), Chartered CIPD

Industry Experience:
Pharmaceutical Manufacturing, Food Manufacturing, Metal Processing (casting, welding, machining and assembly), Plastics Manufacturing.

Prior Employment:
Widney Cabs (Manufacturing Director), The Amtico Company (Global Planning & Logistics Manager), The Amtico Company (European Manufacturing Manager), Yale Security Products (Manufacturing Manager),

LI Europe Improvement Projects:
Pharmaceutical Manufacturing
Confectionary Manufacturing
Fresh Produce Packing
Seafood Processing
Meat Processing
Ambient Bakery
Metal Processing

Highlight of LI Europe working life:
“Every day is a new challenge and with it a chance to personally develop. I find the work rewarding in many ways but above all I get a buzz from making a positive impact on a business within days of starting a workshop. Beyond the financial improvement, working closely with the workshop members and seeing their development is personally rewarding.”


For information on our schedule of FREE Aspire Workshops led by Erica – sign up here.

Back to Executive Team >


I assumed that if the machines were running, everything was fine. It has really opened my eyes. Personally, it has given me a new lease of life.

Paul McCarthy, Engineer, Dalehead Foods

With the support of the LI team, the Bars business unit has made great strides forward with some exceptional results. It has been gratifying to witness the confidence and capability of the people grow paralleling the rise in plant performance. I look forward with great optimism to the continuing journey and an ongoing partnership with LI Europe.

Mike Parsons, Head of Manufacturing, Weetabix