Erica Bassford image

Erica Bassford

Erica Bassford, Engagement Leader

MEng (Manufacturing Engineering & Management), CEng, MIET, MA (Industrial Relations & Personnel Management), Chartered CIPD

Industry Experience:
Pharmaceutical Manufacturing, Food Manufacturing, Metal Processing (casting, welding, machining and assembly), Plastics Manufacturing.

Prior Employment:
Widney Cabs (Manufacturing Director), The Amtico Company (Global Planning & Logistics Manager), The Amtico Company (European Manufacturing Manager), Yale Security Products (Manufacturing Manager),

LI Europe Improvement Projects:
Pharmaceutical Manufacturing
Confectionary Manufacturing
Fresh Produce Packing
Seafood Processing
Meat Processing
Ambient Bakery
Metal Processing

Highlight of LI Europe working life:
“Every day is a new challenge and with it a chance to personally develop. I find the work rewarding in many ways but above all I get a buzz from making a positive impact on a business within days of starting a workshop. Beyond the financial improvement, working closely with the workshop members and seeing their development is personally rewarding.”


For information on our schedule of FREE Aspire Workshops led by Erica – sign up here.

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It’s been running so well, we could do a crossword!


Before LI came we were a family run company and things had been done the same way for a hundred years. There was a lot of apprehension but the LI team had such a great way with people they won us over. People took to them. LI were great for our company and the systems they introduced are still in place.

Lesley Kercheval, Production Manager, KR Castlemaine