When was your last lightbulb moment? image


When was your last lightbulb moment?

Written by Erica Bassford, Head of Aspire, LI Europe Ltd

Have you ever had one of those moments where something just clicks into place, like a lightbulb being switched on? You know the sort of thing; a solution falls into place, and it suddenly seems so obvious that you can’t believe you didn’t think of it before. Or you suddenly realise you’ve been looking at a problem or dilemma the wrong way.

Recently, I was working with a management team, looking at how behavioural styles can influence performance. Using DISC, I split the group into subgroups of similar behavioural style, although they didn’t know this at the time. I asked each group to outline what they liked and disliked about the characteristics of a different style. Once enlightened about their own style, each group fed back their likes and dislikes.

An ‘I’ (people and communications orientated) person in the room was shocked to hear that a ‘C’ (task and accuracy orientated) person likes silence and dislikes it when an ‘I’ doesn’t shut up. The ‘I’ commented; “I always thought I was doing people a favour by filling the silence. Oh, my goodness, all those times I’ve filled the silence and I had no idea!”

The lightbulb had not only switched on, it shone like a great big beam. The ‘I’ suddenly realised that they had been reading a situation completely wrong.

Understanding that everyone has their own behavioural style, as well as different learning styles, allows you to communicate more effectively. A good leader should certainly be familiar with different personality types and how to manage them. However, it can be even more beneficial if every employee understands their own behavioural style and how to interact with the other styles effectively.

When people have a greater understanding of how different individuals behave and learn, they become more effective at managing expectations and communicating relevant information. This reduces a lot of conflict and confusion, allowing teams to become more efficient, engaged and productive.

Some people constantly moan about their job, but I consider myself extremely lucky. Not only do I enjoy what I do, I get great satisfaction from seeing others develop. Nothing beats seeing that lightbulb moment when the penny drops for someone, as happened in this example.

Sometimes all it takes is that fresh perspective or for someone to ask you that simple question that you haven’t been asked before and Bingo! The lightbulb goes on. That’s why it’s essential that manufacturing professionals actively look for personal development opportunities, whether that be through training, networking or attending industry events.

At The Ambassador’s Academy, we see these lightbulb moments happening all the time. Our monthly meetings are a place for manufacturing professionals to learn and share best practice. You have the opportunity to tap into the experience of others, and they can gain from your knowledge in return. If you’d like to find out how Ambassadors could benefit you, contact us for a free taster session. You never know – it could spark your next lightbulb moment.


Inspiring the people in our business to understand how they can improve and the business can therefore develop, is an important building block in our drive for improving efficiency within our business. Engaging everyone in the business to realise that we can be better and any little improvement drives down to the bottom line. This has been seen both in the way the staff have engaged and enjoyed the experience and the evidence of reduced costs has helped the business to become more efficient. This process never stops but it is the tools that have been developed by LI Europe that has allowed us to deliver this important work at both our potato pack houses.

Fraser Scott, Head of Farming Operations Arable/Potatoes

Before LI came I was facing a £2million factory extension project as my only solution for growth… I would recommend LI Europe to any food manufacturing business which wants to achieve rapid and sustainable productivity improvement.

Graham Whittle, Managing Director, Whitby Seafoods